Two of the four tools post a price. Homebot posts $125/mo + $100 setup (Starter); Pro $225/mo; Unlimited $300/mo; co-sponsored agents $25/mo each. Fello posts $499/mo (Growth, 3,000 contacts; $415/mo annual) + one-time onboarding fee; Felix add-on priced separately, with Scale at $799/mo and Enterprise at $2,000/mo. MMI and MonitorBase, both part of MMI's unified platform, are quote-based, with an Individual & Team plan for teams of ten or fewer loan officers.
The AI watches the book of business: Homebot's Likelihood to Sell Score and alerts flag a client who may buy, sell or refinance, MonitorBase's Predictive Borrower Intelligence tracks credit behavior, equity, listing signals and MI removal, Fello's AI-Powered Lead Score, Equity Insights and Felix teammate follow up by text, call and email, and MMI's ChatMMI answers plain-language questions about which agents in a market closed the most purchase loans. Posted prices run from $125/mo to $2,000/mo; two tools post a price and two are quote-based, and every figure was read on the vendor's own site on October 31, 2026. Two vendors post a TCPA-consent or borrower-data statement: Homebot posts SOC 2 Type II, a RESPA Section 8 co-marketing statement, CCPA/CPRA alignment and consent capture for phone and text opt-in, and Fello lists a Proof of Consent Certificate and Do Not Call verification on every tier; MMI and MonitorBase post none. Total Expert and Follow Up Boss are named by Homebot, Follow Up Boss by Fello, and Bonzo by MonitorBase; none names Encompass, Arive, BNTouch or Jungo.