Two tools post a dollar price and two post a free tier. MortgageCoach posts $150/user/mo (Individual); Enterprise custom for 5+ users. Zeitro posts a Free account (Strata, Pricing Engine, Digital 1003); paid plans Quote-based. Lender Price posts Broker & Lender Marketplace: free for wholesale brokers; Enterprise PPE and AILA: Quote-based. Optimal Blue is Quote-based (PPE with Originator Assistant); Loansifter broker PPE $79/mo without a named AI feature. LoanPASS is quote-based.
The AI here answers guideline and eligibility questions, builds a borrower presentation from a spoken scenario or a fee-sheet screenshot, writes pricing rules in plain language and recommends eligible and near-eligible loan structures: MortgageCoach's AI presentation builder, Zeitro's Strata, Lender Price's AILA and AILA Builder, Optimal Blue's Originator Assistant and Rules Assistant, and LoanPASS.AI's lending chatbot. Posted prices run from free to $150/user/mo; two tools post a dollar price, two post a free tier and the enterprise pricing engines are quote-based, and every figure was read on the vendor's own site on October 31, 2026. Four of the five post a security standard: MortgageCoach (AICPA SOC 2, a program built on ISO/IEC 27001 and NIST CSF), Zeitro (SOC 2 audited), Lender Price (SOC 2 Type II) and LoanPASS (SOC 2 Type 2); Optimal Blue posts none, and no vendor here posts a TCPA statement, which fits tools that do not text borrowers. Encompass is named by MortgageCoach, Zeitro, Lender Price and LoanPASS; Total Expert, BNTouch and Jungo by MortgageCoach; none names Arive or Follow Up Boss.