Home / Mortgage CRM & Platforms with AI
10 toolsCRMs and marketing platforms built for loan officers and lenders, with AI content, AI follow-up, AI lead scoring or an AI assistant built into the workflow.
Five of the ten CRMs post a price. BNTouch posts $165/mo single user; $95/user/mo for 2–10 users. Bonzo posts $150/seat/mo (Solo). LeadMailbox posts $50/seat/mo (Professional); $75/seat/mo (Pro Plus). LoanOfficer.ai posts $197/mo (2 seats) + $299 one-time setup; Team $397/mo (5 seats); Brokerage $697/mo (10 seats). Viato posts a Free plan; Support $49/mo per loan officer; usage on prepaid tokens, about $0.0255/call minute and $0.03/text segment; Viato Phone line $97/mo. Total Expert, Aidium, Insellerate and Usherpa are quote-based, and Shape is priced per user by quote.
The AI in a mortgage CRM now has a product name: BNTouch MAIA, Aidium Intelligence, ShapeAI, Insellerate's Aithena, Total Expert's AI Sales Assistant, Usherpa's Authentic Intelligence, Bonzo's Content Studio, LeadMailbox's AI Composer, LoanOfficer.ai's AI Receptionist and Viato's Voice AI agents; they score leads, draft campaigns, answer inbound calls and texts and surface the next borrower to call. Posted prices run from a free plan to $697/mo, five tools post a price and five are quote-based, and every figure was read on the vendor's own site on October 31, 2026. Eight vendors post a TCPA-consent or borrower-data statement: BNTouch (10DLC registration, FCC-compliant consent capture), Total Expert (SOC 2, ISO 27001), Aidium (SOC 2 badges), Shape (SOC 2 Type I, 10DLC and opt-in consent tracking), Usherpa (RESPA, GLBA and TCPA statement), LeadMailbox (SOC 2 data center), LoanOfficer.ai (TCPA guidelines with consent tracking) and Viato (AES-256, no training on borrower data); Insellerate and Bonzo post neither. Encompass is named by BNTouch and Arive by Viato; none of the ten names Jungo or Follow Up Boss.
Featured spot open. Put your tool at the top of this category for $149/month.
Feature your toolMortgage CRM with automations, marketing, compliant SMS/email/dialer and an AI layer that scores contacts and suggests or runs next actions for LOs and leaders.
AI: Aidium Intelligence: Aidium Agents (no-code Agents Builder), AI Propensity Modeling, AI Personas segmentation, Home Equity Alert and Change of Address agents.
Mortgage CRM with LOS sync, drip campaigns, two-way SMS, dialer, online 1003 and partner co-marketing for loan officers, brokers and lender teams.
AI: Mortgage AI 'MAIA': chat and AI assistant, AI Rating & NextStep lead prioritization, AI campaign creator, 1003 fill-out assistant, AI Sales Assistant drafts.
Engagement and marketing platform for loan officers that automates text, email, voice drop and video outreach, now part of MMI's unified mortgage platform.
AI: Content Studio AI-powered content creation (flyers, emails, social posts, postcards); described as an AI-driven engagement platform.
Mortgage CRM, lead management and marketing automation for lenders with the Aithena AI layer for lead scoring, call and text assistance and coaching.
AI: Aithena Score (predictive lead scoring), Aithena Agent (AI assistant for calls and texts), Aithena Train (real-time coaching).
Lead-management CRM with built-in telephony, SMS and email campaigns and AI agents, sold by industry with a Mortgage edition beside real estate and insurance.
AI: AI Composer (Pro Plus tier) and Automated Voice and SMS AI Agents that answer inbound texts and calls and draft emails.
Mortgage CRM whose AI Receptionist answers calls, chats, texts and emails in 60 seconds, asks loan-type questions, books the LO's calendar and texts a summary.
AI: AI Receptionist, AI Follow-Up, AI Speed to Lead, AI Appointment Scheduling, AI Loan Applications, Refi & HELOC Detection
All-in-one mortgage CRM with built-in phone, texting, marketing, POS and AI calling and texting agents for loan officers, brokers and lenders.
AI: ShapeAI suite: AI Calling, AI Texting, AI Insights (call scoring), AI Content; AI Lead Scoring 'Powered by ShapeIQ'; 24/7 AI Support agent.
Customer engagement and marketing platform for mortgage lenders, banks and credit unions with journeys, co-marketing, customer intelligence and AI assistants.
AI: AI Sales Assistant (voice and SMS agent on Customer IQ), AI Scenario Assistant, AI SMS Assistant, Expert Content, Customer IQ 'system of context'.
Mortgage SmartCRM with done-for-you marketing, database alerts and compliance review, now joined with Optimal Blue's pricing engine.
AI: 'Authentic Intelligence' engine that combs the LO's database in real time and serves daily opportunity notifications; Hot opportunity alerts; campaign rules
Inbound and outbound AI voice agents inside the Viato mortgage CRM that qualify leads, follow up, book appointments and transcribe calls.
AI: Voice AI calling agents; Super Agent (AI teammate for text, email, chat and workflows); Call Intelligence (transcripts, summaries, action items); 3.4 Generator
| Tools that post a price | 5 of 10; 5 by quote |
|---|---|
| Posted prices | BNTouch $165/mo; Bonzo $150/seat/mo; LeadMailbox $50/seat/mo; LoanOfficer.ai $197/mo; Viato free plan, then $49/mo |
| Free trial | LoanOfficer.ai |
| Free plan | Viato |
| Listed for an individual loan officer | BNTouch, Bonzo, LeadMailbox, LoanOfficer.ai, Shape, Usherpa and Viato |
| Named on the vendors' own sites | Independent loan officers 7; Mortgage broker shops 5; Retail lender branches 7; Mortgage teams 6; mortgage professionals generally 1 |
| TCPA-consent or borrower-data statement | Aidium (SOC 2 and AICPA badges with trust center; compliant SMS, email and dialer; no TCPA statement); BNTouch (10DLC registration and FCC-compliant consent capture; TCPA guide; 256-bit SSL; no SOC 2 named); LeadMailbox (SOC 2 compliant data center (vendor not attested); SSN field encryption; US-only access; no TCPA); LoanOfficer.ai (TCPA guidelines statement with consent tracking and automatic opt-out; no SOC 2 named); Shape (SOC 2 Type I; SOC 1 Type II; 10DLC compliance, opt-in consent tracking, opt-out; TCPA not named); Total Expert (SOC 2; ISO 27001; CCPA service-provider statement; RESPA/TCPA workflows, no consent language); Usherpa (RESPA, CFPB, Gramm-Leach-Bliley and TCPA compliance statement; Azure hosting; no SOC 2 named); Viato (AES-256 at rest, TLS in transit; no model training on borrower data; CASA assessment; no TCPA or 10DLC) |
| Integrations named | Aidium (SimpleNexus, Canva); BNTouch (Encompass, Calyx Point, BytePro, MeridianLink, LendingPad, Optimal Blue); Bonzo (MonitorBase, MMI Data Center, Zapier, Gmail, Outlook); Insellerate (Encompass); LeadMailbox (Jungo); LoanOfficer.ai (Google Calendar, Outlook, Zillow, LendingTree); Shape (Rocket Pro, BombBomb); Total Expert (Optimal Blue, Polly, MBS Highway, Marksman, Salesforce); Viato (Arive, LendingPad, UWM, Stikkum, Broker Marketplace, Twilio) |
| Last checked | Oct 31, 2026, on each vendor's own site |