Home / Video, Social Media & Content for LOs
5 toolsAI that writes, records, edits or schedules the loan officer's videos, social posts, rate updates and borrower education, with NMLS disclosures where the vendor adds them.
Four of the five tools post a price or a free start. BombBomb posts $42/user/mo ($36/user/mo annual); Core + Copilot $70/user/mo ($56/user/mo annual). Sendible posts $169/mo (annual) flat rate, unlimited users (per LO solutions page). MAXA Mortgage Platform posts $15,000/yr baseline ($1,250/mo) + $240/user/yr (1-60 users) + $5,000 implementation (Starter, 1-year agreement). Evocalize is Free to start, no platform fee for individual LOs; programs typically $49–$499/mo media budget. Automate the Journey AI Video Editor is quote-based, with the first two reels free.
The AI writes and edits: BombBomb's Copilot adds speaker notes, summaries and subject lines to video email; Automate the Journey cuts one recording into two captioned reels; Sendible's AI Assist drafts social posts behind compliance approval and NMLS fields; Evocalize's Evo plans and runs branded video, social and search programs; MAXA's AI Content Writer and MAX(Ai) Design Assistant produce co-branded marketing. Posted prices run from a free account to $15,000/yr for a team platform; four tools post a price and one is quote-based, and every figure was read on the vendor's own site on October 31, 2026. Two vendors post a TCPA-consent or borrower-data statement: BombBomb posts SOC 2 Type II, encryption in transit and at rest and U.S. data storage, and Evocalize states its platform is built for RESPA, TCPA and the FCC's lead-generation rules with NMLS ID and disclosures on every program; Automate the Journey, Sendible and MAXA post none. Total Expert is named by BombBomb and Evocalize, Follow Up Boss by BombBomb, and Jungo documents a BombBomb connection; none names Encompass, Arive or BNTouch.
Featured spot open. Put your tool at the top of this category for $149/month.
Feature your toolTurns one talking-head recording, webinar or podcast into two branded vertical reels with captions, music and motion graphics, reviewed by a person.
AI: AI Video Editor with human review (AI cuts, captions, b-roll, animated stat cards; a person reviews every reel)
Records and sends personal video emails and texts to borrowers and referral partners, with tracking, from the LO's inbox, CRM or phone.
AI: Copilot: AI Speaker Notes, AI Summaries, AI Titles (subject lines), AI Audio Enhancement (noise reduction), suggested scripts, Fallback Video Logic
Plans, builds and runs an LO's branded video, social and search ads, mailers and landing pages from a stated goal, with NMLS ID and disclosures added.
AI: Evo (AI marketing director that builds, launches and optimizes programs); LeadsConcierge AI (calls and texts inquiries); LeadsIntelligence AI; ListingMotion
Branded design and marketing platform for mortgage teams: templates, co-branded packages LOs can edit, social and email tools, compliance approval, mobile app.
AI: AI Content Writer with Command Prompts, AI Photo Editor, AI Image Background Remover, AI Language Translate; MAX(Ai) Design Assistant; more marked Coming Soon
Schedules and publishes social posts for LOs and branches with compliance approval workflows, per-LO NMLS fields, shared content libraries and post recycling.
AI: AI Assist (generates posts and captions, rephrases copy); Smart compose; free Mortgage Social Media AI Assistant (GPT) for loan officers
| Tools that post a price | 4 of 5; 1 by quote |
|---|---|
| Posted prices | BombBomb $42/user/mo; Evocalize free plan, then $499/mo; MAXA Mortgage Platform $15,000/yr; Sendible $169/mo |
| Free trial | Automate the Journey AI Video Editor, BombBomb and Sendible |
| Free plan | Evocalize |
| Listed for an individual loan officer | Automate the Journey AI Video Editor, BombBomb and Evocalize |
| Named on the vendors' own sites | Independent loan officers 3; Mortgage broker shops 1; Retail lender branches 4; Mortgage teams 3; mortgage professionals generally 2 |
| TCPA-consent or borrower-data statement | BombBomb (SOC 2 Type II; encryption in transit and at rest; U.S. data storage; role-based access controls); Evocalize (RESPA, TCPA and FCC lead-generation statement; NMLS ID and disclosures on every program; no SOC 2) |
| Integrations named | BombBomb (Total Expert, Follow Up Boss, Homebot, HubSpot, Agent Legend, Usherpa); Evocalize (Total Expert); MAXA Mortgage Platform (Optimal Blue, Polly, LoanPass, Experience.com, TestimonialTree, Mailchimp); Sendible (Canva, Google Drive) |
| Last checked | Oct 31, 2026, on each vendor's own site |