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AI Lead Follow-up & Borrower Nurture

AI agents that answer a new mortgage lead by text, voice or email in seconds, qualify the borrower, nurture for weeks and book the appointment or transfer the call to the loan officer.

Posted prices in this category come from the self-serve tools. Callingly starts at $100/mo ($80/mo annual) incl. $100 usage credit; AI calls from $0.50/call, SMS from $0.12/segment. Agent Legend posts $199/mo + $299 activation (Starter, 250 contacts/mo); Grow $299/mo + $499 activation; Professional $499/mo + $499 activation. Empower LO posts $297/mo + $300 setup (Scale); Teams from $497/mo, and BankingBridge AI SMS Chat posts $349/mo + $950 setup (Launch); AI Add-on $299/mo. LoanWick posts $49/mo (Essential, 50 new and 250 active leads/mo), priced by lead volume with every loan officer included. Structurely posts its usage rates, from $0.07/minute voice (BYOC), $0.02/message SMS, $0.02/AI email, with the platform fee quote-based. Verse.ai and Meera are quote-based.

The AI answers a new borrower lead within seconds by text or voice, qualifies on purpose, timeline, loan amount and credit, books the callback and hands the borrower to a loan officer; Agent Legend adds an AI analyst that scores a past-client database for refinance triggers, and BankingBridge texts live rate quotes from the lender's pricing engine. Posted monthly prices run from $49/mo to $349/mo plus setup fees: six of the eight tools post a price and two are quote-based, and every figure was read on the vendor's own site on October 31, 2026, except LoanWick's, read on November 10, 2026. Five vendors post a TCPA-consent or borrower-data statement: Verse.ai (TCPA, state TCPA, CTIA and A2P 10DLC statements, SOC 2 compliance), Agent Legend (A2P 10DLC registration, TCPA-compliant opt-out language), Structurely (A2P registration, no-training statement), Callingly (end-to-end encryption, no training without consent) and LoanWick (opt-out handling and a lead-local send window, encrypted transport, no training of a general third-party model on raw conversations). Follow Up Boss is named by Structurely, Agent Legend and Callingly; Total Expert by Verse.ai; Arive and LendingPad by Agent Legend through Leaf360. None names Encompass, BNTouch or Jungo.

Featured spot open. Put your tool at the top of this category for $149/month.

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Agent Legend

Automated SMS, email, ringless-voicemail and letter follow-up for loan officers, with an AI analyst that scores the database for refi and purchase triggers.

AI: Lily (24/7 AI Database Analyst, Lead Intelligence Score); Conversational AI two-way text qualification; Hazel automated outreach

Independent loan officersMortgage broker shops
From $199/mo$199/mo + $299 activation (Starter, 250 contacts/mo); Grow $299/mo + $499 activation; Professional $499/mo + $499 activation · Per month flat + per-contact overage · free trial
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BankingBridge AI SMS Chat

AI text agent connected to the lender's pricing engine that follows up new leads with live rate quotes, answers scenario questions and books time with an LO.

AI: AI SMS Chat (AI textbot with pricing-engine rate quotes); AI Website Chat; AI Advisor; AI Scoreboard

Retail lender branchesIndependent loan officers
From $349/mo$349/mo + $950 setup (Launch); AI Add-on $299/mo · Per month flat + setup + per-lead usage · no trial
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Callingly

AI voice agent that calls new mortgage leads within seconds, qualifies the borrower, warm-transfers to the loan officer and texts the borrower an introduction.

AI: Callingly AI Agent (AI voice agent for lead calling, qualification and warm transfer); automated SMS

Independent loan officersMortgage broker shopsRetail lender branches
From $100/mo$100/mo ($80/mo annual) incl. $100 usage credit; AI calls from $0.50/call, SMS from $0.12/segment · Per month flat + usage · free trial
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Empower LO

HighLevel-based mortgage marketing platform whose AI texts and chats with new leads, asks qualifying questions and books appointments on the LO's calendar.

AI: AI Conversations (AI lead response and qualification by SMS, web chat, Messenger, Instagram); AI Writer & Image Generator

Independent loan officersMortgage teamsRetail lender branches
From $297/mo$297/mo + $300 setup (Scale); Teams from $497/mo · Per month flat + usage · no trial
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LoanWick

Two-way AI texting inside Bonzo that replies from the lead's text history, follows up in the stages you allow and books calls.

AI: LoanWick Text (two-way AI texting inside Bonzo: replies from the lead's Bonzo text history and the loan officer's instructions, follows up in the pipeline stages you allow, offers times from the officer's availability)

Independent loan officersMortgage teams
From $49/mo$49/mo (Essential, 50 new and 250 active leads/mo) · Per month flat by lead volume
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Meera

AI texting platform for lenders that engages leads seconds after opt-in, qualifies them, books appointments, collects documents and warm-transfers to an agent.

AI: DialogueDesign AI conversation engine; Compliance Control; multilingual AI texting (90+ languages); Warm Call Transfer

Retail lender branches
Quote-basedQuote-based · no trial
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Structurely

AI voice, SMS, RCS and email agent that calls and texts new mortgage leads, qualifies borrowers, books callbacks and live-transfers ready borrowers to an LO.

AI: 21X conversational AI platform (voice, SMS, RCS, email, chat agents); 21X AI Portal for conversation tracking

Mortgage teams
From $0.07/minutePlatform fee quote-based; usage from $0.07/minute voice (BYOC), $0.02/message SMS, $0.02/AI email · Platform fee + usage
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Verse.ai

Managed AI texting service that engages new mortgage leads within 15 seconds, qualifies borrowers by two-way SMS and books appointments or live transfers.

AI: Verse AI agents for mortgage (conversational SMS/RCS, AI appointment setting, CallConnect live transfer); trustContact compliance suite

Independent loan officersMortgage broker shopsRetail lender branches
Quote-basedQuote-based · no trial
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At a glance

Tools that post a price6 of 8; 2 by quote
Flat monthly prices$49/mo (LoanWick) to $349/mo (BankingBridge AI SMS Chat), across 4 tools
Priced another wayCallingly $100/mo; Structurely $0.07/minute
Free trialAgent Legend and Callingly
Listed for an individual loan officerAgent Legend, Callingly, Empower LO and LoanWick
Named on the vendors' own sitesIndependent loan officers 6; Mortgage broker shops 3; Retail lender branches 5; Mortgage teams 3
TCPA-consent or borrower-data statementAgent Legend (A2P 10DLC registration; TCPA-compliant opt-out language; no SOC 2 named); Callingly (End-to-end encryption; no AI training on conversations without consent; no TCPA or SOC 2 named); LoanWick (STOP/unsubscribe opt-out handling; lead-local send window; encrypted transport; no training of a general third-party model on raw identifiable conversations; no TCPA or SOC 2 named); Structurely (A2P registration; encryption; messages not used to train AI outside 21X; no SOC 2 or TCPA named); Verse.ai (SOC 2 compliant statement; TCPA, state TCPA, CTIA and A2P 10DLC statements; trustContact suite)
Integrations namedAgent Legend (Arive, Follow Up Boss, LendingPad, Leaf360, Lofty, BoldTrail); BankingBridge AI SMS Chat (Optimal Blue, Polly, Mortech, Lender Price, Loansifter, MortgageBot); Callingly (Follow Up Boss, HubSpot, Salesforce, ActiveCampaign, Calendly, Google Calendar); Empower LO (Encompass, Arive, Zapier); LoanWick (Bonzo); Meera (Salesforce, HubSpot, Zoho, Five9); Structurely (Follow Up Boss, Salesforce, HubSpot, Bonzo, Velocify, BoomTown); Verse.ai (Total Expert, Salesforce, HubSpot, Five9)
Last checkedOct 31, 2026 (LoanWick on Nov 10, 2026), on each vendor's own site