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Evocalize

Plans, builds and runs an LO's branded video, social and search ads, mailers and landing pages from a stated goal, with NMLS ID and disclosures added.

Visit evocalize.com

What the AI doesEvo (AI marketing director that builds, launches and optimizes programs); LeadsConcierge AI (calls and texts inquiries); LeadsIntelligence AI; ListingMotion
Who it servesIndependent loan officers, Mortgage teams, Mortgage broker shops, Retail lender branches
Starting priceFree to start, no platform fee for individual LOs; programs typically $49–$499/mo media budget
Pricing modelFree platform + media spend
Free trialFree plan available
Best fitSolo LO, Broker shop, Lender branch
CategoryVideo, Social Media & Content for LOs
Also fitsWebsites, Lead Generation & Home-Value Tools
Works withTotal Expert
CompliancePosted on the vendor's site: RESPA, TCPA and FCC lead-generation statement; NMLS ID and disclosures on every program; no SOC 2.
Checked2026-10-31, against the vendor's own page

Good to know

Evocalize gives an individual LO a free account with no platform fee where Evo, its AI marketing director, plans, builds and runs branded video, social and search ads, mailers and landing pages from a goal the LO picks, with the media budget (typically $49 to $499 a month) as the cost; ListingMotion produces branded mortgage video automatically, LeadsConcierge AI calls and texts new inquiries and LeadsIntelligence AI scores leads. Every program is generated with the LO's NMLS ID and required disclosures, and the vendor states the platform is built for RESPA, TCPA and the FCC's lead-generation rules on a patented RESPA-compliant co-marketing structure.

Total Expert is the named CRM integration, and sign-up asks the LO to select their lender from a list.

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