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Insellerate
Mortgage CRM, lead management and marketing automation for lenders with the Aithena AI layer for lead scoring, call and text assistance and coaching.
| What the AI does | Aithena Score (predictive lead scoring), Aithena Agent (AI assistant for calls and texts), Aithena Train (real-time coaching). |
|---|---|
| Who it serves | Retail lender branches, Mortgage teams |
| Starting price | Quote-based |
| Pricing model | Quote-based |
| Free trial | No |
| Best fit | Lender branch |
| Category | Mortgage CRM & Platforms with AI |
| Also fits | Coaching, Scripts & Sales Enablement |
| Compliance | Not posted — no TCPA-consent or borrower-data statement was found on the vendor's site. That is a gap in what's posted, not a finding about the vendor; ask before you buy. |
| Checked | 2026-10-31, against the vendor's own page |
Good to know
Insellerate is a lender-side CRM, lead-management and marketing automation platform whose Aithena layer scores leads (Aithena Score), assists calls and texts (Aithena Agent) and coaches loan officers in real time (Aithena Train); it is positioned for independent mortgage bankers and retail, consumer-direct and wholesale channels. Pricing is by quote through a demo.
No TCPA or borrower-data statement is posted on its site, so ask before you buy.
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