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Empower LO
HighLevel-based mortgage marketing platform whose AI texts and chats with new leads, asks qualifying questions and books appointments on the LO's calendar.
| What the AI does | AI Conversations (AI lead response and qualification by SMS, web chat, Messenger, Instagram); AI Writer & Image Generator |
|---|---|
| Who it serves | Independent loan officers, Mortgage teams, Retail lender branches |
| Starting price | $297/mo + $300 setup (Scale); Teams from $497/mo |
| Pricing model | Per month flat + usage |
| Free trial | No |
| Best fit | Solo LO, Broker shop |
| Category | AI Lead Follow-up & Borrower Nurture |
| Also fits | Mortgage CRM & Platforms with AI |
| Part of | HighLevel |
| Works with | HighLevel |
| Compliance | Not posted — no TCPA-consent or borrower-data statement was found on the vendor's site. That is a gap in what's posted, not a finding about the vendor; ask before you buy. |
| Checked | 2026-10-31, against the vendor's own page |
Good to know
Empower LO is a loan-officer marketing platform built on HighLevel: its AI Conversations feature texts and chats with new leads by SMS, web chat, Messenger and Instagram, asks qualifying questions and books time on the LO's calendar, and an AI Writer and Image Generator handle content. The Scale plan is $297/mo plus a $300 one-time setup, month to month, with $30 of messaging usage included; Teams starts at $497/mo.
AI Conversations is described as part of the producer platform without a separate price line, so ask on the demo that it is switched on in your plan. No TCPA or borrower-data statement is posted on its site, so ask before you buy.
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