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Lender Price
Cloud product-and-pricing engine for lenders, with a FLEX Non-QM engine and a Broker & Lender Marketplace where brokers search wholesale rates and programs.
| What the AI does | AILA (Artificial Intelligence Loan Assistant) for guideline and eligibility answers, AILA Builder for pricing rules in plain language, POD AI Agents, AI Assist. |
|---|---|
| Who it serves | Mortgage broker shops, Retail lender branches, Non-QM and private lenders, Mortgage teams |
| Starting price | Broker & Lender Marketplace: free for wholesale brokers; Enterprise PPE and AILA: Quote-based |
| Pricing model | Quote-based (lender PPE); free for brokers (Marketplace) |
| Free trial | Not stated on the vendor site |
| Best fit | Broker shop, Lender branch |
| Category | Pre-Approval, Pricing & Scenario Tools |
| Works with | Encompass, MeridianLink, MortgageCoach |
| Compliance | Posted on the vendor's site: SOC 2 Type II. |
| Checked | 2026-10-31, against the vendor's own page |
Good to know
Lender Price runs two front doors: the Enterprise Pricing Engine with AILA, its guideline and eligibility assistant, AILA Builder for writing pricing rules in natural language and POD AI Agents, sold to lenders by quote, and the Broker & Lender Marketplace, which the vendor's launch release describes as 100 percent free to wholesale brokers who upload their rate sheets once. A FLEX Non-QM engine serves non-QM lenders, and non-QM, non-agency and reverse lenders joined the Marketplace through 2025; whether AILA reaches Marketplace brokers is not stated on the site, so ask when you sign up.
Encompass, MeridianLink and MortgageCoach are named integrations, and the vendor states SOC 2 Type II on its About page.
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