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Optimal Blue
Product, pricing and eligibility engine with connectivity to 150+ investors, lock desk and pipeline tools, sold to IMBs, banks, credit unions and brokers.
| What the AI does | Originator Assistant (recommends eligible and near-eligible loan scenarios), Rules Assistant (plain-language pricing rules), Ask Obi, Virtual Economist. |
|---|---|
| Who it serves | Retail lender branches, Mortgage broker shops |
| Starting price | Quote-based (PPE with Originator Assistant); Loansifter broker PPE $79/mo without a named AI feature |
| Pricing model | Quote-based |
| Free trial | Not stated on the vendor site |
| Best fit | Lender branch, Broker shop |
| Category | Pre-Approval, Pricing & Scenario Tools |
| Part of | Optimal Blue |
| Works with | MortgageCoach |
| Compliance | Not posted — no TCPA-consent or borrower-data statement was found on the vendor's site. That is a gap in what's posted, not a finding about the vendor; ask before you buy. |
| Checked | 2026-10-31, against the vendor's own page |
Good to know
Optimal Blue's AI sits in its enterprise PPE, priced by quote: Originator Assistant, generally available since May 2025 to PPE clients on the enhanced originator interface, recommends eligible and near-eligible loan scenarios next to Scenario Optimizer; Rules Assistant writes pricing rules in plain language; Ask Obi and Virtual Economist serve lender executives. Brokers buy Loansifter instead, a $79/mo self-service PPE with 120-plus wholesale investors, side-by-side comparisons and saved scenarios; the Loansifter page describes no AI feature, so ask whether Originator Assistant is on its roadmap.
MortgageCoach is the named integration. No SOC 2 or borrower-data statement is posted on its site, so ask before you buy.
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