How much do AI video and social media tools cost for a loan officer?

Five tools sit in the Video, Social Media & Content for LOs category, read on the vendor's own site on October 31, 2026. For an individual loan officer the posted entry points are a free Evocalize account where the media budget (typically $49–$499/mo) is the cost, BombBomb video email at $42/user/mo, and Sendible social scheduling at $169/mo on annual billing. Automate the Journey AI Video Editor gives away the first two reels and prices the rest by quote, and MAXA Mortgage Platform posts team pricing from a $15,000/yr baseline. Here is each one with its sheet price, its AI feature and what it posts on compliance.

Video email and reels

• BombBomb: $42/user/mo ($36/user/mo annual); Core + Copilot $70/user/mo ($56/user/mo annual), with a free trial. The AI lives in the Core + Copilot tier: AI Speaker Notes, AI Summaries, AI Titles for subject lines, AI Audio Enhancement and Fallback Video Logic that sends a video automatically when an LO skips a recording. Names Total Expert, Follow Up Boss, Homebot and HubSpot. Posts SOC 2 Type II, encryption in transit and at rest, and U.S. data storage.
• Automate the Journey AI Video Editor: priced by quote after the first two reels, which are free with no card required. A done-for-you service: send one recorded video, get back two finished branded vertical reels within 24 hours, each reviewed by a human editor. No data-handling statement or security standard is posted, so ask before you buy.

Social scheduling and paid programs

• Sendible: $169/mo (annual) flat rate, unlimited users, per the LO solutions page, with a 14-day free trial. AI Assist writes and rephrases posts on every plan; every post can route to an approver before it publishes, and Dynamic Fields drop each LO's NMLS ID into posts. No SOC 2, TCPA or data-handling statement is posted, so ask before you buy.
• Evocalize: free to start with no platform fee for individual LOs; programs typically $49–$499/mo media budget. Evo, its AI marketing director, builds and runs branded video, social and search programs; ListingMotion produces the branded mortgage video automatically. Names Total Expert. The mortgage page states the platform is built for RESPA, TCPA and the FCC's lead-generation rules, with every program generated with the LO's NMLS ID and required disclosures.

Team and branch platforms

• MAXA Mortgage Platform: $15,000/yr baseline ($1,250/mo) + $240/user/yr (1-60 users) + $5,000 implementation on a one-year Starter agreement. Brand-locked templates, co-branded flyers for agent partners and a compliance-approval step, with an AI Content Writer, AI Photo Editor, background remover and language translation included. Names Optimal Blue, Polly, LoanPass and Experience.com. No SOC 2, TCPA or data-handling statement is posted, so ask before you buy.

The compliance line

Two of the five post a statement: BombBomb posts SOC 2 Type II, and Evocalize states its platform is built for RESPA, TCPA and the FCC's lead-generation rules. Sendible, MAXA Mortgage Platform and Automate the Journey AI Video Editor post no SOC 2, TCPA or data-handling statement on the pages we opened, so ask before you buy.

Where to start for the price of a lunch

A solo LO can open a free Evocalize account, run the two free reels at Automate the Journey AI Video Editor, and trial BombBomb before paying $42/user/mo. Every figure here is the vendor's own posted price on the check date.

Quick answers

What is the lowest posted price for an AI video tool for a loan officer?

Evocalize posts a free account with no platform fee for individual LOs, with the media budget (typically $49–$499/mo) as the cost, and Automate the Journey AI Video Editor gives the first two reels free before quote-based pricing. BombBomb is $42/user/mo.

Which plan of BombBomb includes the AI features?

The sheet records BombBomb's Copilot features in the Core + Copilot tier at $70/user/mo, or $56/user/mo on annual billing; the base plan is $42/user/mo ($36/user/mo annual).

Which social tool handles NMLS disclosures and approval?

Sendible, at $169/mo on annual billing with unlimited users, routes posts to an approver and uses Dynamic Fields for each LO's NMLS ID. Evocalize generates every program with the LO's NMLS ID and required disclosures.

Is there a video or content platform priced for a whole branch?

MAXA Mortgage Platform posts $15,000/yr baseline ($1,250/mo) + $240/user/yr + $5,000 implementation on a one-year agreement, and Sendible posts $169/mo flat with unlimited users.

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